Ashtae’s Juneteenth-Inspired Collection

Inspired by Juneteenth, Ashtae has created a celebratory collection called “Freedom Crowns” featuring the photography of Cendino Teme (@cendinoteme_) and hair by stylists Kim Phlegm (@kim_phlegm), Marquita Briggs (@perfect_imperfectionsbykiki), and Eva Garner (@gotmilked). “Juneteenth symbolizes the emancipation of the black body in the United States. During slavery, the African diaspora did not have control over their bodies, but their hair remained a symbol of expression and freedom during those times,” says Cendino. “The inspiration for the shoot is the Statue of Liberty and her crown—the woman who represents freedom and liberty for our nation who wears a star-like crown on her head. Our models’ hair, or crown, is meant to convey freedom through the expression of style. The models were also fashioned in white, draped like the Statue of Liberty to symbolize the hope and freedom that this day represents.”

To re-create these beautiful looks on your clients, check out the step-by-steps for each style below.

FULL AFRO

• Begin by shampooing the hair twice with Ashtae Cool Sensation Dandruff Shampoo.
• Condition with equal parts Creme Revitalizer Treatment, and Heavenly Silk and Shine Conditioner.
• Apply a small amount of Moisture Plus to the hair while wet.
• Then distribute Heavenly Foam throughout the hair and diffuse.
• Apply three rows of tightly textured hair using a crochet method for added fullness.
• Finish by applying Ashtae Lay & Stay Edge Control to the edges and Ashtae Sili Gloss for extra sheen.

PRODUCTS USED:

• Ashtae Cool Sensation Dandruff Shampoo
• Ashtae Creme Revitalizer Treatment
• Ashtae Heavenly Silk and Shine Conditioner
• Ashtae Moisture Plus
• Ashtae Heavenly Foam
• Ashtae Diffuser
• Ashtae Lay & Stay Edge Control
• Ashtae Sili Gloss

BANTU KNOTS

• Start by shampooing hair with Ashtae Clarifying Shampoo followed by Ashtae Volumizing Detangling Shampoo.
• Then condition with Ashtae Heavenly Silk & Shine Conditioner.
• Apply Ashtae Moisture Plus from roots to ends throughout the entire head before blowing dry.
• Part the hair into four sections before creating smaller subsections for the finished look.
• Begin the Bantu knots at the crown, then move to the temporal section using triangular partings to create a little drama and add dimension to the style.
• Use rubber bands to anchor the ponytails, giving it a smoother appearance.
• Apply Ashtae Hair & Scalp Balm on partings to keep the scalp moisturized.
• Mix a bit of Ashtae Lock & Twist and Ashtae High Gloss Curl Wax together to give the twist a firm hold while still adding moisture and shine.
• Proceed by using the Ashtae Heavenly Hair Foam on the ponytail and twist the hair into a counterclockwise motion.
• Create the braids in between using the mixture of Lock & Twist and High Gloss Curl Wax.
• Once the top portion is finished, create two braids from the occipital bone to the nape, giving the hair a diagonal braid pattern.
• After the braids are finished, add some hair jewelry and mist the hair with Ashtae Hair Oil & Sili Gloss.

PRODUCTS USED:

• Ashtae Clarifying Shampoo
• Ashtae Volumizing Detangling Shampoo
• Ashtae Heavenly Silk and Shine Conditioner
• Ashtae Moisture Plus
• Ashtae Hair & Scalp Balm
• Ashtae Lock & Twist and High Gloss Curl Wax
• Ashtae Heavenly Foam
• Ashtae Sili Gloss

HALO BRAID

• Begin by shampooing with Ashtae Clarifying Shampoo followed by Ashtae Silk Protein Shampoo.
• Apply Ashtae Heavenly Silk & Shine Conditioner and a dime-sized amount of the Ashtae Moisture Plus as a leave-in conditioner before blowing hair dry.
• Add a small amount of the Ashtae Silkening Serum to smooth curls.
• Use pre-stretched braiding hair to give the halo braid some fullness.
• Finish with a small amount of the Lay & Stay Edge Control and Diamond Hold Aerosol Spray.

PRODUCTS USED:

• Ashtae Clarifying Shampoo
• Ashtae Silk Protein Shampoo
• Ashtae Heavenly Silk and Shine Conditioner
• Ashtae Moisture Plus
• Ashtae Silkening Serum
• Ashtae Lay & Stay Edge Control
• Ashtae Diamond Hold Aerosol Spray