The holiday season presents the perfect opportunity for salons to boost their sales and revenue. One of the best ways to leverage this festive season is by offering holiday product kits, like Biolage’s holiday gift set. These curated sets not only make excellent gifts but can also bring in new clientele. Read on to learn the five ways beauty professionals can leverage holiday gift sets to increase their salon revenue.
1. Holiday Gift Basket Raffle
Using Biolage’s holiday gift sets, give away free entries for a basket raffle to clients who re-book appointments in January, February or March. This helps improve client retention, as well as fill appointments in the traditionally-slow months of the year.
2. Holiday Event Door Prizes
Hand out goody bags containing a Biolage holiday gift set and a coupon for add-on services, like a Biolage Deep Treatment Pak, that is redeemable in the new year. This will help clients explore new services and improve client retention.
3. Social Media Content
Capture clients’ attention on social media by not only posting holiday styles and tips, but also Biolage holiday gift sets for additional content that can solve many of their gift-giving dilemmas.
4. Gift Card GWP
If you don’t have a gift card or e-gift card program, set one up for the holiday season. Gift cards are among the top-requested gifts, plus gift card recipients tend to spend up to 20 percent more than the cards face value.
5. "12 Days of Beauty" Giveaway Promotion
Build excitement and engagement for clientele this season with a multi-day giveaway promotion. Get creative with the details, such as posting the prize on social media or having the first five shared posts with a friend win. This is a great way to build your social following and promote services.