The beauty industry is constantly evolving, and so are the marketing tools and platforms that empower beauty professionals to thrive. In one of the most exciting transformations of the year, Canvas ME—the beloved digital portfolio and networking platform—has officially rebranded to Beautista (@beautista.connect).
Since 2018, Canvas ME has been celebrated as the “LinkedIn of the beauty world,” transforming recruitment in the beauty space and helping beauty pros stand out in a competitive industry. The brand’s bold new identity represents their growth beyond job placement—it’s a movement aimed at redefining how hairstylists, beauty business owners, and cosmetology students shape their careers and engage with the industry on a global scale.
Here’s everything that beauty pros should know about Beautista, including the inspiration behind the rebrand, upcoming enhancements to look out for, and new community features to help you thrive in more ways than ever before.
Introducing Beautista: A New Era of Beauty
Canvas ME’s transformation into Beautista is more than just a rebrand—it’s the home for a new breed of industry professionals. "Beautistas" are beauty trailblazers who embrace a state of being that's focused around challenging the status quo, embracing their power, and boldly chasing their dreams.
As the number one career and connection platform for beauty professionals, Beautista is uniquely designed to help you become the best version of yourself, both personally and professionally. The brand describes their evolution as a beauty movement that’s much more than just a platform, explaining that, “At Beautista, belonging isn’t just a goal, it’s a way of life.”
Why Canvas ME Rebranded to Beautista
Canvas ME has always been about helping beauty pros showcase their talents and unlock opportunities. So, why the switch to Beautista? In a recent announcement, co-founders Jen and Matt Martinelli shared their vision behind this evolution: “Beautista is more than just a new name. It’s a reflection of our commitment to helping professionals just like you to level up in ways that we have only dreamed of before.”
They say that Canvas ME was an excellent start, helping to connect thousands of people with opportunities and a sense of community. “However, over time, we realized that we’re evolving, and so are you,” says Jen Martinelli. The new name captures this expanded mission while maintaining the foundation of innovation and creativity that Canvas ME was known for.
Image: Courtesy of Beautista.com
New Features To Look Out For
While the essence of Canvas ME remains intact, Beautista will introduce game-changing new features to help take your career to the next level—including expanded community features, certifications, cutting-edge curriculum, live events, and leading brand partnerships.
Since the rebrand to Beautista, co-founders Jen and Matt Martinelli have also been working hard to roll out the new Beautista Connect app, which is set to launch soon.
Keep scrolling to learn more about how Beautista can help you level up your career.
Exciting new opportunities to connect
- Beauty pros will soon be able to connect with fellow Beautistas like never before with expanded community features.
- Beautista’s global collective is where beauty professionals belong, with 68,000+ artists, business owners, and cosmetology students sharing the same passion, drive, and commitment to excellence.
Live and on-demand experiences
- The Beautista Connect app will bring you closer to the beauty community in a whole new way, according to Jen Martinelli. “You’ll be able to join exclusive live streams with top industry mentors, participate in challenges, and access on-demand education all in one place,” she explains.
- Beautista's exclusive new live streams will be designed to inspire, teach, and connect you with the industry’s top professionals.
More chances to elevate your career
- Beautista’s co-founders recently shared that additional features on the Beautista Connect app will include the ability to unlock educational badges on your Beautista profile.
- You’ll be able to join exclusive micro communities where you can share, learn, and elevate at any point in your career.
Enhanced marketing tools
- Beautista will continue to provide visually stunning digital portfolios, expanded career opportunities, industry insights, and a supportive network designed to empower your success.
These exciting new additions are just a glimpse into why the brand’s relaunch as Beautista is more than a name—it’s where passion meets opportunity. Beautista’s philosophy is all about fully embracing your power as an artist, making your voice heard, and redefining what it means to succeed in the beauty industry.
What Beauty Pros Should Know About the Rebrand
Starting this month, everything you love about Canvas ME can now be found at Beautista.com. Instead of visiting the Canvas ME website, beauty pros can now head directly to Beautista.com to build their portfolios, connect with other Beautistas, and stay up to date on upcoming features.
If you’re already an existing Canvas ME user, good news: Your account will seamlessly transition to Beautista, so there’s no action needed. Your Canvas ME portfolio and all links will be automatically redirected to your new Beautista link, so that you can pick up right where you left off—with even more features to enjoy.
Join the Beautista Movement
Together, Beautista is planning to shape the future of beauty, one bold move at a time. Ready to level up your career goals with Beautista? Getting started is simple, whether you’re a longtime Canvas ME user or new to the platform.
Head to SalonCentric's Beautista page to learn more, create your free account, and join the movement that’s redefining what it means to be a beauty professional in an increasingly digital world.
Header image credit: Courtesy of Beautista.com
