Introducing Matrix’s New Bonding Care Range: Instacure Build-A-Bond

Today, clients are seeking out lower maintenance hair color and chemical services, opting for those that are faster and more affordable. From lightening and highlighting to the latest smoothing treatments, many people still experience some degree of hair damage which can include breakage, fried and frizzy strands, crunchy ends and an overall lack of elasticity. To combat these issues, Matrix has launched a new retail range and five minute service add-on that will transform clients’ hair and be cost effective.

Matrix’s new Instacure Build-A-Bond care range penetrates the inner layers of each hair fiber to rebuild and strengthen damaged bonds, resulting in hair that is eight times stronger and 94 percent smoother after one use. Every bottle is packed with one billion bonds to fight damage and features power couple ingredients including squalane to soften and smooth hair on the outside and citric acid to strengthen hair on the inside. The full line consists of the Mighty Bonds Shampoo, Mighty Care Conditioner, Instant Revival Liquid Mask and Super Sealing Balm.

Why should stylists use Build-A-Bond?

1. It’s the best bond for your buck. Matrix's Build-A-Bond is the most affordable professional bonding care line on the market. This means you’re saving big on products to use on clients at the salon, and your clients are spending less to continue fighting damage at home. It’s a win for all.

2. The line includes a powerful hair mask that transforms’ clients’ hair in just minutes. Inspired by skincare, this concentrated yet lightweight formula instantly absorbs into the hair just like a serum. The Instant Revival Liquid Mask is concentrated with one billion bonds to fight damage. For fine hair, use a dime-sized amount. For medium hair, use a quarter-size amount. For coarse hair, use a two-quarter-size amount.

3. It’s a quick, easy and affordable new back bar service with major wow factor. If clients are spreading out their appointments and have become increasingly price sensitive, chances are stylists need new services to boost their revenue. Offering a Build-A-Bond Mask treatment for $15 gives clients all the bonding benefits for a fraction of the price of typical professional bonding services. This can be offered to all clients post-lightening and only adds five minutes to their appointment.

“What I love about the liquid mask is that it allows me to drizzle a little product on the hair that goes a really long way, supercharging my client’s hair health,” says Matrix Brand Ambassador Constance Robbins (@constancerobbins). “I also find that clients this year are looking for faster services in the salon. The Instant Revival Liquid Mask only needs to be on the hair for five minutes, giving us the perfect opportunity to upgrade our client’s hair in no time at the backbar.”