Photography: Courtesy of Constance Robbins/@constancerobbins
From old money blonde and cowboy copper to midi lights and Y2K chunky highlights, color trends are always evolving, and there are endless possibilities when it comes to creating transformational looks for your clients. However, when creating these gorgeous transformations, many hairstylists are faced with the challenge of not knowing the precise formula or technique to achieve their clients' desired look—especially if they’ve never created that specific look before.
That's where Matrix's Formula Factory comes in. The Formula Factory is a brand-new digital destination that showcases in-depth, on-trend looks and color formulas from your favorite Matrix artists, including Pati Rodriguez (@pati.rodrigz), Constance Robbins (@constancerobbins), Tana Johnson (@tanarosehair), and Andrew Walder (@andrewryanwalder).
With the Formula Factory, stylists can enjoy unlimited access to a vast selection of videos, photos, product recommendations, techniques, tips, and tricks. It’s the ultimate digital lookbook for industry professionals, providing all the information you need in one place to perfect any color or style for your clients.
Photography: Courtesy of Andrew Walder/@andrewryanwalder
Introducing Matrix's Formula Factory
The Matrix Formula Factory features countless looks and transformations your clients will love. It includes specific color formulas, step-by-step video tutorials with before-and-afters, product recommendations, stylist inspiration, and the latest trends to add to your salon menu.
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Photography: Courtesy of Tana Johnson/@tanarosehair
How The Matrix Formula Factory Works
Matrix's Formula Factory is completely free and accessible to all hair pros. It's easy to use and allows you to search and filter results by technique, color trends, and more. Just browse images to check out the top trending formulas, then shop the look by clicking on the products listed at the bottom of the page for added convenience.
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Photography: Courtesy of Pati Rodriguez/@pati.rodrigz
Get Inspired With Matrix's Formula Factory
The Matrix Formula Factory is constantly being updated with new looks and trends so that you’ll always stay on top of your salon game. To discover the latest trending colors, styles, and looks for your clients, head to Matrix’s Formula Factory Lookbook.
Next Up: Introducing Matrix's New Bonding Care Range: Instacure Build-A-Bond
Photography: Courtesy of Constance Robbins/@constancerobbins
