Redken and Color Gels Oils are thrilled to announce the launch of five stunning new shades that are sure to be the talk of Uptown. Inspired by the subtle sophistication and effortless elegance of New York City’s Uptown aesthetic, the Color Gels Oils Uptown Bronde Collection introduces versatile, sophisticated hues designed for the perfect bronde formulation.
This launch also debuts two highly anticipated Mocha shades—one of the industry’s biggest tonal trends—marking the introduction of a new tonal family for Color Gels Oils. Whether used alone or blended with other Color Gels Oils shades, the Uptown Bronde collection offers endless possibilities for creating luxurious, customized color for any client.
Below, learn more about this new collection and discover the entire Tech Guide, which covers Uptown Bronde techniques, formulas, frequently asked questions, and the science behind Color Gels Oils ammonia-free liquid permanent haircolor.
Meet Redken's New Uptown Bronde Collection
Redken's latest innovation, the Uptown Bronde collection, features a sophisticated palette of shades designed to deliver versatile, elegant, and on-trend bronde formulations. This collection expands the Color Gels Oils range with exciting new formulation options, offering stylists even more opportunities to create personalized, natural-looking color that seamlessly blends brunette and blonde tones.
Mocha (New Family)
- 6MO (Iced Coffee)
- 8MO (Frosted Latte)
Natural
- 5N (Walnut)
- 7N (Mirage)
- 9N (Café au Lait)
Which Clients Will Love the Uptown Bronde Collection?
The Uptown Bronde Collection is perfect for clients who want an on-trend hair color that captures the timeless elegance of Uptown Manhattan. It’s ideal for clients seeking a luxurious yet low-maintenance hair color with plenty of depth, dimension, and shine. These new shades provide the ideal balance for a wide range of clients, from natural brunettes who want a subtle boost of brightness to blondes craving a richer, more lived-in tone.
Blend Grays
For those looking to cover grays, these Color Gels Oils shades deliver up to 100% coverage. They’re also excellent highlight or lowlight options for reducing contrast on clients transitioning to gray.
Add Depth
Gray hair naturally lacks depth, which can cause some colors to appear hollow. Adding these shades to your formulas can help restore background and tone to the hair without leaving it looking overly warm.
Achieve Natural Vibrancy
Add these shades to your coverage formula if your client’s color is looking too flat or dark. Color results that look muddy are often too cool and lacking the right balance of natural tonal warmth.
How To Use Redken's Uptown Bronde Collection
The unique consistency of Color Gels Oils allows for flexible application methods, whether opting for a bottle or brush technique, to accommodate various stylist preferences and client needs. Here are some application tips to help you get the most out of the Uptown Bronde collection:
- Practice Makes Perfect: Bottle application can give you high-efficiency application, but it can also feel awkward and challenging at first. Keep practicing and, if the product is coming out too fast, try using the offset nozzle of the Redken Bottle Applicator to restrict flow and give you more control.
- Don’t Wait Too Long After Mixing: When you’re working with Color Gels Oils, it’s important to begin application soon after mixing. The chemical process of oxidation begins as soon as you mix the color with the developer and the longer you leave the product in the bottle/bowl, the more it will oxidize, giving you less deposit in the hair.
- Stir Vigorously for Bowl Application: If using a bowl, remember to stir your product with the developer until it’s full incorporated. Bubbles should begin to appear and the mixture should hold to your brush as the texture thickens.
Get the Look: Uptown Bronde
Below, discover two timeless bronde looks you can recreate for your clients using Redken's Uptown Bronde collection.
Upper East Bronde
Created by Redken Artist Rachel Redd, the Upper East Bronde combines rich bronde tones with a gorgeous, healthy-looking finish. To perfect the look, you'll need Color Gels Oils in the shades 8MO and 7N, 20-Volume Pro-oxide Cream Developer, Gloss to Gel Processing Solution, and Shades EQ Gloss in 07N and 07M.
Upper West Bronde
To capture the essence of New York's Upper West Side, Redken Artist Sean Godard created a true bronde color with shimmering golden tones. His formula features Color Gels Oils in the shades 7GB, 9N, and 10NN, as well as 20- and 30-Volume Pro-oxide Cream Developer, Shades EQ Bonder Inside Gloss in 010G, and the Shades EQ Processing Solution.
Frequently Asked Questions
What are the new shades?
The new shades are 6MO (Iced Coffee), 8MO (Frosted Latte), 5N (Walnut), 7N (Mirage), and 9N (Café au Lait).
What is the Hair Rejuvenation Complex?
Redken’s Hair Rejuvenation Complex is a propriety blend of functional ingredients that provide a benefit to the hair. It includes apricot oil to provide smoothness and calibrated dyes for exceptional gray coverage. Color Gels Oils with the Hair Rejuvenation Complex revitalizes hair with +30% conditioning* and +78% shine**.
Do the new shades have a background tone?
Yes, all Color Gels Oils shades have a brown to tan background and every shade, except Clear, will provide up to 100% gray coverage on its own.
Next, learn more about Redken's Color Gels Oils in this article: A Technical Guide To Redken Colors Gels Oils.
