Redken Shades EQ, the world’s number one liquid acidic demi-permanent haircolor, has long been the secret weapon of top stylists worldwide. Now, Shades EQ is better than ever, with the ability to visibly reverse damage in just one use.
To celebrate this game-changing innovation, Redken has partnered with pop superstar Sabrina Carpenter, the brand’s first-ever Global Ambassador. Alongside her go-to stylist (and Redken’s newest Professional Ambassador) Laurie Heaps, Sabrina is helping to share the news about this exciting new chapter for Shades EQ.
The Redken Shades EQ Difference
According to Laurie Heaps, one of the standout features of Shades EQ is its gentle formula: “Since it’s an acidic demi-permanent color, it doesn’t lift the natural pigment, making it perfect for those who want color without damage. Plus, it leaves the hair super shiny and healthy-looking due to its conditioning properties.”
4 Common Causes of Hair Damage
Read on to learn more about the main culprits of hair damage and discover how Shades EQ is revolutionizing the world of haircolor by addressing many of these concerns head-on.
Heat Damage
Excessive use of hot tools like flat irons, blow dryers, and curling wands can strip the hair of its natural moisture, leaving it brittle and prone to breakage.
Environmental Damage
Daily exposure to sunlight, wind, pollution, and hard water can gradually weaken the hair’s protective outer layer, resulting in dryness, dullness, and a lack of vibrancy.
Chemical Surface Damage
Frequent application of chemical treatments like coloring, perming, and relaxing can disrupt the hair’s structure, resulting in split ends, frizz, and an overall unhealthy appearance.
Mechanical Damage
Everyday habits such as vigorous brushing, towel-drying, or wearing tight hairstyles can cause friction and place tension on the hair, contributing to roughness, split ends, and reduced manageability.
How Redken Shades EQ Helps Reverse Hair Damage
Shades EQ, powered by proprietary acidic pH science, tackles these four types of hair damage head-on. Its gentle, no lift acidic formula works to instantly reverse visible signs of damage, leaving your clients’ hair looking and feeling healthier.
In a consumer study, 95% of participants agreed that Shades EQ instantly improved the look and feel of their hair—including roughness, frizz, dryness, and dullness—in just one application. To learn more about how Shades EQ helps visibly reverse hair damage, head to this article: 5 Things You Should Know About Shades EQ Bonder Inside.
Why Stylists and Clients Love Redken Shades EQ
Shades EQ is more than just a gloss—it’s been nicknamed “the haircolor that thinks it’s a conditioner.” This multi-tasking powerhouse doesn’t just tone, gloss, and refresh your clients’ hair—it conditions and transforms it. Here are just a few of the reasons why it’s a favorite for stylists and clients alike:
- Zero Lift, Zero Ammonia: The gentle, ammonia-free formula tones, glosses, and refreshes color without lifting the natural hair color or causing damage.
- Intense Conditioning and Shine: Shades EQ’s conditioning properties help restore hair’s natural shine and vibrancy.
- Endless Possibilities: With over two million possible formulations, stylists can take advantage of Shades EQ’s extensive shade range to create customized looks for every client.
- Long-Lasting Results: Enjoy vibrant, long-lasting color for up to 28 shampoos.
- Vegan Formula: Shades EQ is a conscious choice for both beauty professionals and their clients.
Shades EQ is perfect for any client who’s looking to enhance their color while improving the appearance of their hair. Stylists love it for its versatility and ability to deliver incredible results without compromising hair integrity. Whether it’s for a subtle refresh or a bold new look, this demi-permanent color is the ultimate tool for achieving gorgeous, healthy-looking hair.
