For beauty professionals and salon owners, every day is a balancing act. Between back-to-back appointments, keeping up with inventory, and managing bookings, marketing often falls to the bottom of the to-do list. There’s simply not enough time in the day to do it all, and yet, having a strong online presence is an absolute must in today’s digital world. From social media content to website SEO, salon marketing is essential for growing a thriving, successful business.
To help take the guesswork out of digital marketing, SalonCentric introduced a new Services category in 2023 to provide beauty pros with essential business tools that go beyond products. Since then, this category has continued to grow in popularity as beauty pros find holistic solutions to simplify their marketing needs. Among these solutions is Glammatic, a beauty marketing service designed to help stylists and salon owners build their brands effortlessly and attract more clients.
Ahead, learn more about SalonCentric’s Services category and discover how Glammatic can help you level up your digital marketing game in 2025.
About SalonCentric’s Services Category
SalonCentric continues to expand its Services category as part of its commitment to supporting the beauty community in all aspects of their business while delivering a best-in-class shopping experience. “By going beyond products and expanding into services, we can provide comprehensive solutions for our pro beauty community,” says Jodi Fountain, Chief Digital & Marketing Officer at SalonCentric. “This convenience can save time and money for beauty professionals, rather than searching for different solutions from various providers.”
The Services category, offered exclusively online at SalonCentric.com, strengthens SalonCentric’s position as the premier destination for beauty pros. “With a holistic approach to our offerings, we further differentiate ourselves by supporting our pros with the products, education, and services they need to be successful entrepreneurs, stylists, or salon owners,” says Fountain.
About Glammatic
At the forefront of SalonCentric’s Services category is Glammatic, a beauty marketing software company that helps growing salons enhance their digital presence and succeed online. Founded in 2018, Glammatic empowers beauty pros to showcase their expertise while building a dedicated following and clientele. They offer a range of marketing tools and services that focus on website creation and management, strategic brand development, SEO, and social media management.
In an industry where social media, online visibility, and branding are crucial for growth, Glammatic's easy-to-use, strategic marketing solutions are tailored specifically for salons and beauty professionals. With Glammatic’s services, beauty pros no longer need to worry about keeping up with changing algorithms, social trends, content audits, or website optimization.
The Benefits of Glammatic
Here are a few of the reasons why beauty pros and salons across the country are loving Glammatic:
- They Understand the Beauty Biz: Glammatic is only available to beauty professionals, so they understand the best ways to market your business.
- They’re Experts in Beauty Tech: With extensive experience in beauty technology, Glammatic’s experts are always in the know.
- Their Services Are Budget-Friendly: Glammatic believes that every beauty business should be able to access marketing services, so they’ve designed a variety of plans to fit most budgets.
What Beauty Pros Are Saying About Glammatic
Glammatic has helped thousands of beauty businesses build their brands, improve their online presence, and drive more revenue with their affordable digital marketing solutions.
Lisa Caputo, owner of Salon 833, shares her experience here: “I love that Glammatic is focused specifically on the beauty industry and understands what I need. Partnering with the team is so easy, and the communication is great.” After working with Glammatic, her salon saw a 56% increase in organic website traffic and a 50% increase in social media impressions.
At Cedar Hair Studio, owner Emily Moll says that the thing she loves most about Glammatic is the people. “I can tell they genuinely care about making my business better, and they listen to my feedback and needs. I have consistency in my social media posts, and a website that matches my brand. One less thing to worry about as an owner,” she shares. Her salon saw 275 new customers and 1,100 average booking link clinks thanks to their collaboration with Glammatic.
What’s Next for Glammatic?
With Glammatic, salon owners and beauty professionals get access to a dedicated, industry-savvy team who can provide marketing automation, growth-focused strategies, and detailed analytics—giving them more time with their clients. “We have much more in the works to help you stand out and get found online by more consumers, including online advertising, AI chatbots, email/SMS marketing, and more,” says Ameet Kallarackal, Co-Founder of Glammatic.
Through its ongoing partnership with SalonCentric, Glammatic continues to offer exclusive benefits to beauty pros, including:
- Free downloads like social media calendars, website checklists, and marketing guides
- Educational webinars, articles, and videos to maximize your online presence
- Special introductory offers on software and services
Click below to learn more about how Glammatic can help you grow your salon business.
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