If you aren’t already aware, haircare is just as important as skincare. With hair being one of the first things people notice, it’s essential to treat and indulge your client’s tresses just as you would their skin. Because the “skinification of hair” trend has really taken off in the past year, brands are beginning to become even more savvy in ensuring that their haircare products are a true extension of consumers’ skincare routines.
Alterna’s new all-vegan line, My Hair. My Canvas. was strategically built around this new skinification concept. Each ingredient has been handpicked to target a different skin and/or hair concern, and to create a solution-based line of products for our customers and stylists. Here, learn about how each product can fit into your client’s haircare regimen.
Cleanse
The Me Time Everyday Shampoo cleanses the hair and is formulated with sustainably sourced Vegan Botanical Caviar to hydrate, improve overall hair appearance and smooth the cuticle to add bounce and shine. This must-have also contains water lily extract to help condition, boost gloss and improve manageability for soft and supple hair.
For those suffering from flat, dull hair, the More To Love Bodifying Shampoo cleanses and is formula with a coconut sugar blend to add high-luster, provide texture, definition and control. It also contains bamboo extract to volumize the hair while improving manageability.
Source: Courtesy of Alterna
Exfoliate
Clogged pores can be an issue not only on the face, but also the scalp. Turn to New Beginnings Exfoliating Cleanser which is formulated with lemon peel extract to remove impurities from the hair and lift away dirt and pollutants. This hair hero also contains perlite to absorb excess oil while gently exfoliating to help to remove dirt from the hair, allowing for rebalanced sebum production, all without stripping hair color.
Pro Tip: This exfoliating cleanser can also be used for the body.
Moisturize
Hydrating the scalp and hair is just as important as daily facial skin moisturization. Me Time Everyday Conditioner imparts a major wave of hydration to hair and is formulated with sustainably sourced vegan botanical caviar to improve overall hair appearance and smooth the cuticle to add bounce and shine. It also contains water lily extract to help condition, boost gloss and improve manageability for soft and supple hair.
And to hydrate while volumizing, More To Love Bodifying Conditioner formulated with coconut sugar blend to adds a high shine while creating texture. This volume essential also contains bamboo extract to volumize the hair while improving manageability.
Source: Courtesy of Alterna
Protect
Environmental protection is just as important for those tresses as it is the your skin. Glow for It Universal Gloss is formulated with prickly pear oil to hydrate, combat frizz, and leave a high-shine, silky finish, and with white charcoal to protect hair from pollutants and provide heat protection up to 450°F/232°C.
Soaring High Volumizing Blowout Mist is formulated with white charcoal for humidity resistance for up to 72 hours and heat protection up to 450°F/232°C, and with bamboo extract to give hair added lift, shine and manageability.
Finish
Have her complete her routine and extend her style with Another Day Dry Shampoo formulated with white charcoal to help absorb excess oils and cleanse the hair. This must-have also contains sustainably sourced vegan botanical caviar to maintain hair’s natural shine and gloss without any pesky residue.
And to maintain her gorgeous look, City Slay Shielding Hairspray is a buildable, flexible-hold hairspray that leaves a high shine and helps provide humidity and heat protection up to 450°F/232°C.
Source: Courtesy of Alterna
