How To Retail Dry Shampoo To Every Client

Written by SalonCentric TeamMar 6, 2025

Read time 6 min

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Best Dry Shampoo for Stylists

Dry shampoo isn’t just a time-saver for clients who want to skip wash day—it’s a versatile styling essential that can refresh, volumize, and extend the life of any look. For stylists, it’s also one of the easiest retail products to sell because almost every client can benefit from having one in their at-home styling routine.  

The key to boosting your bottom line with dry shampoos? Knowing exactly which formulas to recommend to your clients based on their hair type, texture, lifestyle, and preferences. Whether they need a lightweight refresher for fine hair or a heavy-duty oil absorber for third-day hair, we’ve rounded up the best dry shampoos to stock your backbar with in 2025. 

Which Dry Shampoo Is Right for Your Client? 


For Clients Who Go 3+ Days Between Washes: Redken Deep Clean Dry Shampoo 

Clients with super oily hair who want to go longer between wash days will love Redken’s Deep Clean Dry Shampoo. Formulated with rice starch and vitamin B5, this extra-powerful dry shampoo absorbs heavy oil, fights greasy roots, and refreshes up to fourth-day hair while delivering a cooling, deep clean feel. 

Stylists Also Love: Biolage Professional All-In-One Intense Dry Shampoo 

amika Perk Up Dry Shampoo

Credit: Instagram/@amikapro

For Clients Who Want a Clean, Lightweight Feel: amika Perk Up Dry Shampoo 

This beloved dry shampoo from amika is the #1 prestige dry shampoo in the US. Infused with nutrient-rich sea buckthorn, it uses rice starch instead of talc to absorb oil and refresh hair without buildup or residue. The lightweight formula goes on clear, restores volume, and leaves the hair smelling clean and feeling fresh while delivering amika’s signature scent. 

Stylists Also Love: Pravana Fresh Dry Shampoo 

For Blondes and Pastel-Colored Hair: DESIGNME QUICKIE.ME Dry Shampoo Spray for Blonde and Pastel Tones 

For blonde, white, gray, or pastel-colored hair, reach for a residue-free dry shampoo that blends seamlessly into lighter tones, like DESIGNME’s QUICKIE.ME Dry Shampoo Spray for Blonde and Pastel Tones. Your clients will adore the QUICKIE.ME signature scent, which features a fruity, fresh aroma of lychee, herbs, and black currant

Stylists Also Love: Moroccanoil Dry Shampoo – Light Tones 

For Clients Who Love a Luxurious Finish: K18 Biomimetic Hairscience AirWash Dry Shampoo 

Powered by smart-release odorBIND bio-technology, this K18 formula will suit clients who want to splurge on a hair-health-focused dry shampoo with the latest innovations in hair technology. The non-aerosol, scalp-friendly spray is also a salon essential for stylists who dry cut and prefer to cleanse the hair without washing. It instantly refreshes hair, eliminates odor, and sponges up oil without heavy fragrance, white cast, or starchy buildup. 

Stylists Also Love: Joico Weekend Hair Dry Shampoo 

For Clients With Curly or Coily Hair: Matrix Miracle Extender Dry Shampoo  

Textured hair requires a dry shampoo that effectively absorbs oil without leaving your client’s curls looking dry, stiff, or dull. This refreshing, oil-absorbing formula from Matrix delivers on all fronts—with a just a few spritzes, it instantly revives second-day texture without any powdery residue. 

Stylists Also Love: Kenra Professional KENRA Volume Dry Shampoo 

For Clients With Oily Scalps: IGK First Class Charcoal Detox Dry Shampoo 

Need a dry shampoo for gym-loving clients who require heavy-duty oil absorption after a workout? IGK’s First Class Charcoal Detox Dry Shampoo should be among your go-to recommendations. Perfect for oily scalps, fine, medium to thick, and coarse hair, this dry shampoo is specifically designed to provide a deep, detoxifying cleanse. Charcoal powder absorbs oil and eliminates odor while white tea powder soothes the scalp. 

Stylists Also Love: AIIR Palo Santo & Selenite Infused Dry Shampoo for Oily Hair 

Pureology Dry Shampoo

Credit: Instagram/@pureology

For Clients With Color-Treated Hair: Pureology Style + Protect Refresh & Go Dry Shampoo 

When it comes to reviving color-treated locks between washes, look no further than Pureology’s Style + Protect Refresh & Go Dry Shampoo. Featuring Pureology’s signature AntiFade Complex, this non-drying formula is perfect for refreshing dull strands while protecting color-treated hair from color fade, heat damage, and environmental stressors. 

Stylists Also Love: Olaplex No.4D Clean Volume Detox Dry Shampoo 

For Clients Seeking a Plant-Based Formula: Rene Furterer NATURIA Invisible Dry Shampoo 

Rene Furterer’s NATURIA Invisible Dry Shampoo deserves a spot in your backbar if your clients love plant-based, vegan products with botanical ingredients and sustainable packaging. This invisible-finish dry shampoo is formulated with a blend of ultra-fine rice powders, lavender floral water, and castor oil to cleanse, refresh, and add volume between washes. 

Stylists Also Love: Surface Blowout Dry Shampoo Foam 

For Clients With Fine Hair: Nioxin Density Defend Volumizing Dry Shampoo 

Nioxin is renowned for their hair thinning and hair loss solutions, which is why their volumizing dry shampoo is a top pick for clients with fine strands. Designed for thin hair types that need a boost of lift and fullness, Nioxin’s Density Defend Volumizing Dry Shampoo instantly refreshes hair, increases hair density, and adds volume for a noticeably thicker, fuller look. 

Stylists Also Love: Sexy Hair Big Sexy Hair Big Dry Shampoo  

For Clients With Sensitive Scalps: Maria Nila Soothing Dry Shampoo 

For clients with sensitive scalps, this dry shampoo from Maria Nila provides a gentle, non-irritating hair refresh with soothing properties to calm the skin. Featuring soothing ingredients like aloe vera and niacinamide, the cooling formula is an excellent pick for clients who want to freshen up their hair without compromising on scalp care. 

Stylists Also Love: Briogeo Scalp Revival Charcoal + Biotin Dry Shampoo 

For Brunettes and Dark Hair: Verb Dry Shampoo Dark Tones 

Verb’s dry shampoo for dark tones features an earthy shade that’s designed to disappear effortlessly into brown, red, and darker hair colors. The aerosol spray is great for all-over application and the rice starch-powered formula is ideal for dark hair in need of a gentle cleanse, style extension, and light volume boost. 

Stylists Also Love: Fekkai Clean Stylers Sheer Dry Shampoo 

Unite Hair Dry Shampoo and Conditioner

Credit: Courtesy of Unite Hair

For Clients With Dry or Damaged Hair: Unite Hair U:DRY Fresh Dry Conditioner 

All dry shampoos help refresh oily strands, but if your client’s hair looks parched, brittle, or frizzy, try recommending Unite Hair’s U:DRY Fresh Dry Conditioner. This lightweight, hydrating dry conditioner is enriched with argan oil and macadamia nut oil, making it the perfect option for clients who want to refresh their hair between washes while reducing frizz, sealing ends, and enjoying a satiny-smooth finish. 

Stylists Also Love: L’ANZA Healing Style Dry Shampoo 

For Clients Who Want Extra Texture: L'Oréal Professionnel Tecni.Art Morning After Dust Dry Shampoo 

L'Oréal Professionnel Tecni.Art Morning After Dust Dry Shampoo is a must-have for clients who want to extend their salon style at home or achieve that coveted French Girl aesthetic. The formula includes starch to absorb oil at the scalp and mineral salt to create effortless volume, body, and level-one hold. It works on all hair types, whether you’re creating textured styles or a polished updo, but tends to be a favorite among clients with fine to medium hair. 

Stylists Also Love: Aquage Texturizing Dry Shampoo 

Dry Shampoo Retail Tips

Credit: Instagram/@byjessicabanks & @igkhair

How To Maximize Dry Shampoo Sales at Your Salon 

  • Demo the Product During Styling Services: Show clients how to use dry shampoo properly while finishing their look. Spray it at the roots, let it sit for 30 seconds, and massage it into the scalp for an instant refresh. 
     
  • Educate Clients on Application Techniques: Many clients overuse dry shampoo or don’t know how to distribute it correctly. A quick tutorial can help ensure they get the best results. 
     
  • Pair It with Other Retail Products: Suggest a dry shampoo and texture spray duo for extra volume or bundle it with a heat protectant for a fully customized routine your clients will love. 
     
  • Address Common Hair Concerns: Whether it's gym-goers, busy moms, or clients with high-maintenance color, remember to explain how dry shampoo can help meet their specific needs and preferences. 
     
  • Have the Product Available at Checkout: A well-placed dry shampoo display at checkout can make for a seamless retail experience and help encourage add-on purchases. 

By incorporating dry shampoo into your backbar services and retail strategy, you can confidently boost revenue while giving clients the fresh, voluminous hair they love between visits. Pick up these dry shampoo must-haves by visiting a SalonCentric store near you or shop online at SalonCentric.com

Next, don’t forget to check out these pro tips from our very own SalonCentric #ItTakesAPro team: Dry Shampoo Hacks To Save Your Client’s Hair.