For years, hyaluronic acid has been coveted as a go-to ingredient for skincare enthusiasts seeking dewy, moisturized complexions. This popular ingredient can be found in just about any type of skincare formula, from serums to masks, and if you’ve tried it, you already know—the hype around hyaluronic acid is real.
Now, thanks to the rise of hair skinification—treating our strands and scalp with the same care as our skin—hyaluronic acid is reemerging as a must-have ingredient in 2025, and it’s no longer just for your skin. This hydrating hero is now claiming its rightful place in shampoos, conditioners, masks, and a variety of hair treatments.
Ahead, learn more about this trending ingredient and discover the latest products with hyaluronic acid that can elevate your services and retail offerings in the new year.
What Is Hyaluronic Acid?
Hyaluronic acid (also known as hyaluronate or hyaluronan) is a naturally occurring sugar molecule that helps keep your joints, eyes, skin, and connective tissues lubricated. Because of its impressive moisture-binding properties, hyaluronic acid is often included in a topical form in cosmetic products—including many facial serums, eye creams, body lotions, and hair masks.
It’s important to note that, despite its name, hyaluronic acid is not actually an “acid” and does not have exfoliating properties like beta-hydroxy acids (BHAs) and alpha-hydroxy acids (AHAs).
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What Are the Benefits of Hyaluronic Acid?
When applied topically, hyaluronic acid acts as a humectant (a water-attracting substance), which can help give your skin and hair a hydrated, youthful, and healthy-looking appearance. It’s generally considered a gentle ingredient that’s suitable for a wide variety of hair textures and skin types. Additional hyaluronic acid benefits include:
- Skin: When used as part of a consistent skincare routine, hyaluronic acid can help keep your skin looking dewy, hydrated, and plump. Skincare products with this ingredient can be helpful for those looking to minimize the appearance of fine lines and wrinkles.
- Hair: Hyaluronic acid can help reduce the look of dryness, brittleness, flyaways, and frizz, and can help make your strands softer and shinier.
- Scalp: Hyaluronic acid may be beneficial for maintaining scalp hydration, which can help reduce dryness and irritation.
Hyaluronic Acid Products That You (and Your Clients) Will Love
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Haircare
Redken All Soft Moisture Restore Leave-In Treatment
Say farewell to dry, brittle hair with this acidic, pH-balanced leave-in treatment from Redken. The hyaluronic acid-powered formula works to trap moisture molecules and seal the hair’s cuticle for immediate shine, softness, and moisture retention.
Biolage Professional Hydra Source Blow Dry Shaping Lotion
For clients that struggle to achieve volume, try this Biolage shaping lotion. Featuring hyaluronic acid and aloe, the multitasking formula delivers heat protection, shape memory, and weightless hydration for shiny, long-lasting styles.
AIIR Sapphire Hair Mask
Infused with kombucha, sapphire, and hyaluronic acid, this hydrating hair mask is perfect for clients who want to restore the integrity of their hair while bringing their mind, body, and soul into harmony.
Matrix Food for Soft
This haircare collection can help your clients get one step closer to restoring silky, healthy-looking hair. Every product in this range—including the Hydrating Shampoo, Conditioner, Treatment Mask, and Hair Oil Serum—contains hyaluronic acid and avocado oil to deliver seriously soft, touchable, more manageable locks.
Briogeo Scalp Revival Charcoal + Tea Tree Buildup Detox Spray
Formulated with hyaluronic acid, charcoal, and tea tree, Briogeo's detoxifying pre-wash treatment is like an exfoliating toner for your scalp. It helps support optimal scalp health by gently removing buildup and flakes from the scalp to unclog congested hair follicles.
amika Hydro Rush Intense Moisture
If your client’s hair is in need of serious hydration, reach for amika’s Hydro Rush Intense Moisture Shampoo, Conditioner, Leave-In Conditioner, and Mask. This range features hyaluronic acid and squalane to leave dehydrated hair looking visibly moisturized without weighing it down.
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Skincare
Dermalogica Hyaluronic Ceramide Mist
Hyaluronic acid, ceramides, and rose water come together in this refreshing, hydration-rich facial mist for all skin types. Featuring four types of hyaluronic acid, it's designed to help smooth fine lines, strengthen the skin’s protective barrier, and saturate the skin with hydration.
Avène Hyaluron ACTIV B3 Concentrated Plumping Serum
This hyaluronic acid serum is a must if you’re after plump, dewy-looking skin. Featuring niacinamide and Avène’s thermal spring water, the multitasking serum visibly reduces the look of fine lines and wrinkles while hydrating, firming, and smoothing your skin.
BioRepublic Skincare H2 Rose Mist Hydrating Spray
Give dry skin a midday pick-me-up or some evening hydration with this refreshing facial spray. The subtle rose scent and hydrating formula make this mist the ultimate pick for nourishing and soothing skin at all hours of the day.
SkinChemists Hyaluronic Acid Aqua Eye Repair Serum
For clients seeking a more youthful, revitalized look around the eyes, try SkinChemist's hyaluronic acid eye serum. The moisture-boosting serum works to hydrate the delicate eye area while vitamin E helps provide antioxidant protection against free radicals and harmful UV rays.
La Parfait Cosmetics Deep Renewal Hyaluronic Acid Night Cream
Hyaluronic acid night creams are everywhere these days, and for good reason. One luxurious nighttime formula to stock up on is La Parfait Cosmetic's anti-aging treatment with organic jojoba, green tea, and willow bark. It’s formulated to help even skin tone, boost firmness, and reduce the look of large pores, fine lines, and wrinkles.
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Body Care
Hempz Ocean Breeze Herbal Body Serum with Hyaluronic Acid
Lightweight yet deeply moisturizing, this hyaluronic acid body serum is the ultimate addition to your salon’s retail shelves. The innovative formula is applied before body moisturizer as a targeted treatment for hydrated, more radiant skin from head to toe.
Perricone MD Hyaluronic Intensive Body Therapy
Perricone MD’s luxurious body cream with hyaluronic acid is a favorite among beauty pros and clients with dehydrated, crepey skin. The nourishing, fragrance-free cream is fast-absorbing and non-greasy, and designed to deliver dramatically softer, tighter, and more even-toned skin.
Norvell Mystic Tan Hyaluronic Acid Self Tan Water Mousse
Achieving a flawless, natural-looking glow is easy with this hydrating water mousse from Norvell’s Mystic Tan collection. Formulated with hyaluronic acid, the mousse goes on clear and is suitable for all skin types.
SkinChemists Hyaluronic Acid Anti-Aging Hand Cream
If you’re a beauty pro who deals with dry, cracked hands, try SkinChemist's Hyaluronic Acid Anti-Aging Hand Cream. Its incredibly rich, deeply moisturizing formula locks in moisture to keep your hands feeling soft and supple all day long.
Next Up: Introducing Redken’s Acidic Bonding Concentrate 24/7 Night & Day Serum
Header image credit (from left to right): Instagram/@dermalogica, @matrix, and @amika
