On Monday, February 3, 2025, the Professional Beauty Association (PBA) plans to distribute Beauty Relief Kits to support licensed beauty professionals who have been impacted by the devastating California wildfires. These kits, packed with essential tools and supplies, are designed to help beauty professionals rebuild their livelihoods and resume their work.
In addition to the generous contributions made to PBA’s Disaster Relief Fund—which has raised over $150,000 to assist wildfire victims—the association has partnered with industry leaders to assemble these vital kits. Each kit includes items such as combs, color brushes, flat irons, curling irons, and other professional tools to support beauty pros in getting back to business.
“These kits are just one part of our ongoing efforts to support those in need during this challenging time,” says Leslie Perry, Executive Director of PBA. “We are incredibly grateful for the support of our members, partners, and sponsors, whose generosity has made this initiative possible. The beauty industry’s strength lies in our ability to come together during times of crisis.”
Beauty Relief Kits are available in limited quantities and are exclusively reserved for licensed beauty professionals. The kits can be picked up on Monday, February 3rd at SOS Beauty, located at 9100 Wilshire Blvd, Suite 500, Beverly Hills.
To reserve your kit and schedule pickup slots, please head to the PBA's Wildlife Relief Sign Up Page.
The Professional Beauty Association extends a special thanks to its valued partners and members, including amika, Fromm, Wahl, Oligo, JPMS, Helen of Troy, Hattori Hanzo, Framar, Robanda, GHD, Sam Villa and many others who have contributed to the Disaster Relief Fund and the Beauty Relief Kits.
For more information about PBA, please visit probeauty.org.
