Redken has just unveiled the newest addition to its acclaimed Acidic Bonding Concentrate line—the 24/7 Night & Day Serum. This game-changing formula is the first bonding serum designed for around-the-clock hair repair, delivering continuous hair-strengthening benefits day and night.
Read on to learn more about this innovative bond repair serum, including its key benefits and how to use it on your clients with processed, damaged hair. Plus, hear from Redken Global Ambassador Sabrina Carpenter and her go-to stylist Scott King on why Redken’s 24/7 Night & Day Serum is an essential part of her haircare routine.
Image: Courtesy of Redken
Discover the Benefits of Redken's 24/7 Night & Day Serum
Formulated with 7% Bonding Care Complex, citric acid, polyglutamic acid, and squalane, Redken’s 24/7 Night & Day Serum works 24/7 to nourish and revitalize the hair. This versatile hair treatment is suitable for color-treated hair and clients of all hair types, textures, and patterns looking for bond repair that works around the clock.
Upon waking, this product leaves hair shiny, manageable, revived, and hydrated, with benefits lasting up to 72 hours. The soothing lavender fragrance provides the ultimate relaxing hair treatment experience for any overnight haircare routine.
Key Benefits
- Repairs daily damage overnight
- Delivers 9x stronger hair with 89% less breakage*
- 92% of users agree that their hair looks and feels healthy after 24 hours
- Reduces frizz by 72% after just eight hours of use**
- Helps maintain color-treated hair
- Helps protect from damage caused by heat styling, environmental stressors, and daily wear and tear
Key Ingredients
- Polyglutamic Acid and Squalane With High Leave-In Concentration: Magnetizes to hair for long-lasting protection and repair
- Citric Acid: Penetrates seven layers deep and helps strengthen the hair**
- Bonding Care Complex: A proprietary blend of functional ingredients that provide a caring benefit to the hair
*based on consumer test results, system of ABC shampoo, conditioner, and serum
**continued use of system of abc shampoo, conditioner, and serum vs. untreated hair
Image: Courtesy of Redken
How To Use Redken's 24/7 Night & Day Serum
- Step 1: Shampoo with the Redken Acidic Bonding Concentrate Shampoo, a sulfate-free formula designed to provide strength repair, intense conditioning, and color fade protection.
- Step 2: Condition the hair with Redken Acidic Bonding Concentrate Conditioner. For deep hydration and bond repair, you can also use the Redken Acidic Bonding Concentrate 5-Min Liquid Mask, an ultra-conditioning mask that delivers intense moisture and strength in one use.
- Step 3: Apply a quarter-sized amount of the 24/7 Night & Day Serum onto clean hair (dry or damp). Focus on the mid-lengths and ends, and apply more as needed.
- Step 4: Do not rinse. Style as desired.
- For Daytime Use: The 24/7 Night & Day Serum can be applied as needed for instant frizz reduction, conditioning, and shine.
- For Nighttime Use: Apply to mid-lengths and ends for overnight bond repair and hydration.
Image: Courtesy of Redken
Sabrina Carpenter’s Secret to Gorgeous Locks
Celebrities like Sabrina Carpenter are already loving Redken’s 24/7 Night & Day Serum—it’s an easy addition to the singer’s jam-packed schedule. “When it comes to haircare, I want products that work just as late as I do, if not later,” Carpenter says. “Redken’s Acidic Bonding Concentrate 24/7 Night & Day Serum works around the clock to strengthen hair and fight daily damage,” she adds. “Overnight care … that’s like beauty sleep for your hair.”
Scott King, Redken Ambassador and celebrity hairstylist, is an equally big fan. “As a hairstylist, I'm always looking for products that deliver real results, and Redken's Acidic Bonding Concentrate 24/7 Night & Day Serum is a game-changer,” King says. “It's like a reset button for hair, especially for clients like Sabrina who are constantly switching up their looks with color and heat styling.”
According to King, “This serum strengthens and rebuilds bonds from the inside out, so hair looks and feels healthier, smoother, and shinier. It has overnight bond repair, so she can keep working on her hair goals—even while she's sleeping!“
