Prepare to transform your salon services in 2025—there’s a new brand coming to SalonCentric on February 1st. Brazilian Blowout, the world-renowned leader in smoothing services, has partnered exclusively with SalonCentric to offer 19 of its beloved hair treatments and products at SalonCentric stores across the country, State RDA locations, and online at SalonCentric.com.
From innovative smoothing solutions to transformative treatments for every hair type and texture, Brazilian Blowout has earned its place as a favorite among stylists, celebrities, and influencers alike. As the #1 professional smoothing treatment asked for by name, Brazilian Blowout is committed to empowering stylists with breakthrough in-salon innovations that fuel creativity and generate new, continuous income.
Whether you’re looking to expand your service menu or attract new clientele, Brazilian Blowout’s launch at SalonCentric offers exciting opportunities for beauty pros who want to elevate their business in the new year and beyond.
About Brazilian Blowout
Brazilian Blowout’s comprehensive range of in-salon services and haircare treatments are designed to meet the needs of every client at any stage of life. Famous for their groundbreaking smoothing treatments, Brazilian Blowout transforms damaged, frizzy, and unmanageable hair into smooth, healthy-looking strands. Their in-salon services deliver flawless results and endless confidence for clients while giving stylists the opportunity to set themselves apart, grow their business, and reach their financial goals.
Brazilian Blowout's products and services are fully customizable, allowing stylists to maintain natural curl and wave patterns or achieve straight, ultra-sleek results for their clients. They offer the only smoothing treatment that helps improve the hair’s overall health, with impressive results that last for up to 12 weeks.
The brand’s latest innovations include Brazilian Blowout REWIND—the industry’s first professional anti-aging, reparative in-salon service—and Brazilian Blowout FREE, the world’s first patent pending smoothing treatment formulated without formaldehyde.
Introducing Brazilian Blowout FREE
Brazilian Blowout FREE is ushering in a new era for haircare with its formaldehyde-free formula. “This launch is especially exciting because it includes Brazilian Blowout FREE, the industry’s first patent pending, formaldehyde-free smoothing treatment,” explains LeAnn Bobitt, SVP of Brand Strategy and Development for SalonCentric.
The game-changing treatment delivers frizz-free, shiny, and easy-to-manage hair for up to 12 weeks without the use of formaldehyde, methylene glycol, formalin, or any other formaldehyde derivative. It’s compliant with some of the strictest government regulations around the world, including Canada, Australia, and the European Union.
Unlike other non-formaldehyde treatments, Brazilian Blowout FREE’s exclusive technology works both internally—manipulating bonds into straight alignment—and externally, sealing the cuticle for a smooth, frizz-free finish that lasts.
Key Features:
- Formaldehyde-free formula
- Frizz reduction
- Customizable results
- Results lasting up to 12 weeks
- Suitable for all hair types
- Compatible with color services
The Science Behind Brazilian Blowout FREE
The Brazilian Blowout FREE Smoothing Solution (featuring the Smoothing Base and Smoothing Activator) smooths and de-frizzes the hair from the inside out using a patent pending smoothing technology. This technology incorporates Guanidine HCL, a naturally occurring compound with clinically proven capabilities to stretch and manipulate bonds within the keratin structure without breaking or damaging them.
The innovative technology behind Brazilian Blowout FREE makes it an especially effective solution for achieving smooth, frizz-free, and more manageable hair for up to 12 weeks while preserving the integrity of the hair.
What Stylists Should Know About Brazilian Blowout FREE
Ahead, discover the answers to some of stylist’s most frequently asked questions about Brazilian Blowout FREE:
Can Brazilian Blowout FREE help boost my salon revenue?
For stylists, Brazilian Blowout FREE opens the door to a new client base—those who have hesitated to try keratin smoothing services in the past and are seeking a gentler alternative to traditional hair smoothing treatments, without compromising results.
Fully customizable for different curl patterns and textures, it’s the perfect smoothing treatment to meet any clients' needs. Plus, certification is easy and free, making it an accessible way for stylists to grow their business and reach their financial goals.
How long does this service take and how much I charge?
According to the brand, the recommended service price for Brazilian Blowout FREE is $325. The treatment typically takes about two hours to perform and, after the service, there’s no downtime or restrictions—your clients can exercise, wash their hair, or style that same day, if preferred, without interfering with their results.
How often can I perform this smoothing service on my clients?
Brazilian Blowout FREE can be performed approximately every 12 weeks. The brand recommends waiting at least two months between services if your client didn’t achieve their desired results. It’s suitable for all hair types as well as color-treated hair, but should be avoided on over-processed hair (any client you wouldn’t use a flat iron on or perform any type of color service on).
Are the results comparable to the original Brazilian Blowout?
For stylists wondering whether the formaldehyde-free formula will deliver the same results as the original, the answer is yes! Both Brazilian Blowout Original and Brazilian Blowout FREE deliver visibly smoother, frizz-free, more manageable hair. The main difference between these two formulas is the smoothing technology used: The original formula works on the outside of the hair, smoothing the cuticle, and Brazilian Blowout FREE works to smooth the hair from the inside.
Get Brazilian Blowout Certified
As part of Brazilian Blowout’s exclusive partnership with SalonCentric, the brand will also be offering a variety of classes and educational opportunities for beauty professionals. “Brazilian Blowout FREE allows the SalonCentric customer to offer a service that’s truly life-changing for their clientele while also attracting new clients and boosting their bottom line with the power of the Brazilian Blowout brand,” says Stacey Kilfoy, SVP of Marketing at Brazilian Blowout.
For more details on Brazilian Blowout FREE and other Brazilian Blowout products, treatments, and educational opportunities, visit SalonCentric.com or stop by a SalonCentric store near you.
