Brand Spotlight: Ashtae

In the beauty industry, each brand, product or tool has a unique story and purpose. But when it comes to hair care, the brand Ashtae distinguishes itself with the mission to be a trailblazer for innovation, diversity and inclusive education. 

Founded in 1994 by Michael and Ramona Woods – President/CEO and Vice President/CFO of Ashtae – the minority-owned company has made it their goal to not only produce high-quality professional products but also provide exceptional education, specializing in inclusivity of all hair types and textures. As of the year 2020, the family-run business has been led by Michael and Ramona Woods’s daughter and visionary CEO, Taylore Woods (@ohemgeettaylore), who continues to uplift the company’s core values in creating positive spaces for global texture education.

Going beyond just hair care, Ashtae equips beauty professionals with the knowledge and skills they need to thrive in an ever-evolving industry. Through their immersive education programs, Ashtae empowers the beauty community to push boundaries, explore new techniques and elevate their craft for all hair types and textures.

Ashtae mirrors its celebration of hair diversity in each product line. From sleek strands to luscious curls and everything in between, each product offers a hair care solution tailored to the needs of every client who walks into the salon. Their formulas blend the best of nature and science, ranging from clarifying shampoo and hair oil to creme relaxer and curl wax.