As a stylist, you’re likely feeling the pinch as costs continue to rise. From soaring costs of rent, utilities, and supplies to clients stretching out their appointments, the financial demands of running a profitable business are more challenging than ever. But what if you could boost your bottom line without compromising on quality? Enter Matrix SoColor, the #1 pre-bonded permanent salon haircolor in the U.S., designed to help you save big while delivering gorgeous results.
Whether you want to take a long-overdue vacation, invest in continued education, upgrade your workspace, or simply indulge in life’s little luxuries (more coffee runs, anyone?), this pro-approved formula can help cut costs without cutting corners. In fact, salons using SoColor save an average of $8500 or more annually—that’s a lot of lattes.
To find out how much you could be keeping in your pocket each year, Matrix has created a SoColor Calculator that easily calculates potential savings. Keep reading to learn more about Matrix’s new SoColor Calculator and discover how making the switch can help you get SoColor rich.
Crunching the Numbers
The new SoColor Calculator does the math for you, showing your potential savings in just three clicks. All you have to do is enter:
- Your current color cost per tube
- The number of ounces per tube
- The average number of permanent color services you perform weekly
“SoColor, along with the rest of Matrix color, comes in a three-ounce tube, while the leading competitor charges $4 more for only two ounces,” says Matrix Artist and Ohio-based salon owner Andrew Walder (@andrewryanwalder). “The math is pretty simple.”
Image: Courtesy of Matrix
More Than Savings: Why Stylists Love SoColor
Switching to SoColor isn’t just about cutting costs—it’s about elevating your craft, increasing client satisfaction, and growing your business. Here’s why it’s a go-to pick for top pros in the industry:
Stronger Hair in One Step
“SoColor is pre-bonded, meaning as a salon owner, I don’t have to purchase anything additional to add to my formulas because the work is already done,” explains Walder. Matrix’s exclusive Bond-Protecting Concentrate helps protect the hair’s inner structure, reducing damage and ensuring long-lasting, healthy-looking results that keep clients coming back for more. “The formula actually leaves the hair feeling strong, color after color,” he adds.
Image: Courtesy of Matrix
Predictable, Consistent Results
“Whether I’m creating my signature reds and coppers, or looking for the perfect gray coverage, I know my results will be consistent every single time,” says Matrix Artist Constance Robbins (@constancerobbins), who has trusted SoColor in her California salon for 20 years.
The true-to-tone, vegan formula is pre-blended with background and reflect to neutralize any underlying pigments. Plus, SoColor’s permanent and demi-permanent oxidative dyes are perfectly matched, allowing you to achieve seamless, root-to-tip color that stays vibrant and fades evenly. 
Image: Courtesy of Constance Robbins (@constancerobbins)
Effortless Gray Coverage
From bold transformations to basic root touch-ups, SoColor delivers up to 100% gray coverage with natural-looking dimension. The creamy, blendable formula makes application easy, ensuring smooth application and reliable results. “This superior quality translates directly into increased revenue,” says Walder. “Happy clients become loyal clients.”
Image: Courtesy of Rachel Graham (@rachelgrahamhair)
Cost-Effective Performance
With a lower price point per ounce and exceptional coverage, SoColor ensures that you get the most out of every tube—meaning less product waste and higher profit margins. “We've seen a noticeable increase in client retention because we’re able to offer competitive pricing in our community,” says Walder.
That increased profitability also enables more competitive commissions, enhanced benefits, and ongoing education or training opportunities. “This not only boosts morale but also attracts and retains top talent,” he adds. “Happy stylists lead to happy clients. It's a win-win.”
Image: Courtesy of Pati Rodriguez (@pati.rodrigz)
Save Big and Get Better Results
Try Matrix’s new SoColor Calculator today and see how much your salon could be saving. With pre-bonded protection, consistent results, seamless gray coverage, and cost-effective performance, SoColor is the savvy choice for stylists who want to grow their business while delivering exceptional results.
Header image credit: Courtesy of Matrix
.png?mw=300&mh=300&as=1)
.png?mw=300&mh=300&as=1)