Gloss Your Way Through The Holidays With Redken Shades EQ

The holiday season is the perfect time to refresh your clients’ hair color, and this December, Redken is sharing three gorgeous looks you can recreate using Shades EQ—the number one liquid acidic demi-permanent haircolor in the world. Created by Redken Artist Sean Godard (@seangodard), these head-turning hair colors feature some of Shades EQ’s most popular shades from the Violet, Gold Iridescent, and Natural Brown Blonde families. They combine rich tones, radiant shine, and professional techniques to deliver gorgeous results your clients will love.

From icy blondes to vibrant, blended grays, Shades EQ offers endless possibilities to keep your clients’ hair looking its best all season long. Whether they’re looking for a subtle color refresh or a dramatic holiday hair transformation, Redken Shades EQ has you covered. 

About the Artist: Sean Godard 

Sean Godard is a Redken Artist and world-renowned stylist based in New York City. He’s worked with many celebrities as well as some of the biggest names in fashion and beauty. His incredible career includes a long list of impressive achievements and accolades—like being named NAHA 2024’s Haircolorist of the Year.

Godard has made waves across the industry and on social media with his stunning hair color transformations, from dreamy, pastel looks to vivid cherry reds and modern, dimensional brunettes. While not everyone is fortunate enough to work with Godard in person, he travels extensively sharing the Redken love and helping to inspire other stylists around the world. 

How-To: 3 Gorgeous Holiday Looks With Redken Shades EQ

This look is perfect for clients who want to show off a cool winter blonde over the holidays while maintaining healthy-looking hair. Inspired by superstar Sabrina Carpenter’s iconic blonde shade, this icy blonde combines cool blonde and creamy tones to create a stunning, bright result with plenty of shine. Your clients will love how this wintry blonde hue makes a statement without compromising their hair’s integrity. 

The Formula:

• Lightener Formula 1 (Zones 2 and 3): Redken Flash Lift Power 9 Bonder Inside + Pro-Oxide 10-Volume Cream Developer 
• Lightener Formula 2 (Zone 1): Redken Flash Lift Power 9 Bonder Inside + Pro-Oxide 20-Volume Cream Developer 
• Shades EQ Formula 1 (Zone 1): 09V (Platinum Ice) + Processing Solution (1:1) 
• Shades EQ Formula 2 (Zones 2 and 3): 1 oz. 09V (Platinum Ice) + 0.5 oz. 000 (Crystal Clear) + 1.5 oz. Processing Solution

 
Pro Tip: Pop sensation and Redken Global Ambassador Sabrina Carpenter maintains her legendary blonde locks with a combination of Redken’s Shades EQ and Acidic Bonding Concentrate range. To help keep your clients’ color looking healthy and vibrant between appointments, try recommending the Acidic Bonding Concentrate Shampoo, Conditioner, and 5-Min Liquid Mask.

Holiday schedules can be hectic, both for you and your clients—and that’s where Godard’s express refresh technique comes in. This time-saving balayage technique can help refresh your clients’ hair and give their color a natural-looking boost without spending hours in the chair.

Named after the soft glow of winter’s Northern Lights, the look is ideal for anyone who wants to subtly enhance their color’s brightness and shine this holiday season. To achieve this stunning dimensional blonde, Godard applies hand-painted highlights from root to tip, then adds a beautiful Shades EQ finish.

The Formula:

• Lightener Formula: Redken Flash Lift 8 Bonder Inside + Pro-Oxide 20-Volume Cream Developer 
• Shades EQ Formula 1 (Zone 1): 08GI (St. Barths) + Processing Solution (1:1) 
• Shades EQ Formula 2 (Zones 2 and 3): 010GI (Tahitian Sand) + Processing Solution (1:1)

This Shades EQ transformation combines gray coverage with subtle highlights for a natural-looking, bright, and blended result. It’s perfect for clients who want an elegant, vibrant holiday hair color that’s low-maintenance and minimizes unwanted brassy tones. For this look, Godard uses Redken Color Gels Oils Permanent Liquid Haircolor to achieve deep, saturated results with added shine and up to 100% gray coverage. 

The Formula:

• Lightener Formula: Redken Flash Lift 8 Bonder Inside + Pro-Oxide 10-Volume Cream Developer 
• Root Formula (Zone 1): Redken Color Gels Oils 8NA (Volcanic) + Pro-Oxide 20-Volume Cream Developer 
• Shades EQ Formula 1 (Zone 1): 07NB (Chestnut) + Processing Solution (1:1)  
• Shades EQ Formula 2 (Zone 2): 09NB (Irish Creme) + Processing Solution (1:1) 

Pro Tip: Help your clients fight brassiness at home with Redken Color Extend Blondage Express Anti-Brass Mask. This ultra-pigmented toning hair mask is formulated to correct unwanted yellow and orange undertones for long-lasting, beautiful hair color.
 
Next Up: How To Use Redken Shades EQ for Any and Every Color Challenge