Kenra Launches New Ultra Ash Shades

Written by SalonCentric TeamApr 19, 2025

Read time 3 min

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Kenra Color introduces its new Ultra Ash series, a simple one-step solution specifically designed for darker bases to counteract warmth while lifting. The new Ultra Ash collection is formulated without a natural background and are predominantly blue-based, making them ideal for controlling warmth when lifting up to four levels as well as for making tonal changes from warm to cool when depositing. They can also help to add coolness and additional control in an existing formula.  

There are three permanent shades in this series: 5UA, 7UA, and 9UA. Shade 5UA provides control for underlying pigment on levels 1-5 while Shade 7UA provides control for underlying pigment on levels 4-7, and Shade 9UA provides control on underlying pigment levels 6-9. Shade 9UA can also be used for icy, blue-ash control or fashion looks while toning on pre-lightened hair using 10-Volume Kenra Color Developer.